Success Story:Coco Cola
We all know COCO COLA as a popular soft drink,but we don't know the inspirational story behind it,lets dig it.Talking about the founder,John Pumberton is an American Soldier,who lost his right leg in a civil war,a war between citizens of same country.Doctors advised him to sit on a wheel chair for his entire life.Not like those days where we can now entertain ourselves with smartphones,TVs,etc.Going back then,it pains as if there is no electricity for one day.So he got very much depressed and started using a drug called MORPHINE,and got addicted.For his conscious he used only when he is in depression and not all the time.On one day when he drank a drink called FRENCH COCA WINE,he was very much excited as if he was out of the world,soon he started to researching about it,and came to know that the drink was extracted from COCA leaves,which is mainly cultivated in southern part of AMERICA.A idea clicked,"Why cant we make a new drink out of these leaves?",he came out with a new drink in-spite of his injured leg.TADA... a new drink was found.Since it was extracted from COCA leaves he named it as COCO COLA.Actually its in green color as it was extracted from leaves,to make it attractive artificial colors are added and made it black.At first it was populated all around AMERICA and became a big hit among all age groups.Then they removed the alcohol content in it and started selling all over the world,as expected it was a huge hit.They grew amassed and now they own 500 brands in which 3500 and counting products are now in the current market, it will take nine years if you started trying all the products from today. And one interesting thing about COLA is they follow a special marketing strategy,not sure it was a rumor, the recipe for the COCO COLA is kept inside a big vault and no one can go inside it.And only two people knew it, they were not allowed to travel in the same plane.Only a big tin marked "X" will be supplied to factories and from that the drinks are extracted. During WWII,when cola asked Germany to sell COCA-COLA in their country,they replied with a big NO.Angered COLA,sent a crew to Germany to develop a drink with the indigenous products available there,thus a new drink FANTA was born! We should thank Germany for that.They implemented vendor machines not like normal one,it has a weather sensor.When the climate is chill the prices of the drinks fall down as many don't turn out to drink.When its soaring hot outside,the prices are hiked.They made innovation in all aspects.The lessons learnt from this inspirational journey is,
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